Which GIS Solution is
best for Market Analysis?
Choose the powerful GeoConcept Enterprise GIS for your desktop and then make your own selection of data, add-ons and support, according to your exact needs.
Invest in a low-cost, easy-to-use, off the shelf solution containing both the software and data you need, together with training and support. GeoXploit, complete GIS, data &support solution.
Want to know more
about mapping
& market analysis?
With 25 years experience in map-based GIS analysis, MapMechanics can help you select the right solution for your specific operation.
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give us a call or send
an email to find
out more
020 8568 7000
info@mapmechanics.com
Market Analysis - using the power of location-based data
Market analysis helps drive increases in revenue and improved efficiency. Identify new customers and markets, improve service to existing customers and replicate success.
- predict turnover
- profile customers
- optimise territories
- create store catchments
- analyse market penetration
- minimise incremental cost of new business
How do market analysts use mapping analysis software?
Major retailers, local authorities, business consultancies and marketing companies all use GeoXploit or GeoConcept mapping software to power their market analysis. Mapping existing customer and store or outlet locations, geodemographics and drive time catchments to understand where they are doing well and where there are opportunities for growth or cost savings. Some real examples illustrate the wide range of marketing analysis made possible with mapping software:
Real estate experts analyse catchments, locations & competitors BNP Paribas Real Estate is an independent real estate advisory business, owned by the leading French bank, BNP Paribas. The company uses map-based market analysis to undertake catchment analysis, store-location and competitor analysis. more »
HomeSun find households suitable for solar energy GeoXploit, the powerful but user-friendly package of mapping and geographical analysis tools from MapMechanics, is playing a key role in supporting and streamlining a nationwide drive by HomeSun Ltd to stimulate the take-up of solar-generated electricity in homes across Britain more »
Senior care provider uses geodemographics to balance franchise territories. Home Instead Senior Care uses GeoXploit mapping and population data to efficiently manage their franchise territories, creating optimal territories that each include 25,000-30,000 people over 60. more »
GeoXploit and GeoConcept Mapping Software For Market Analysis
GeoConcept Enterprise is a powerful mapping engine that can be used with any maps of your choice. To make it quicker and easier for marketing professionals to get started with analysis of their own data, MapMechanics have created, GeoXploit. This comprehensive package is easy to use, comes ready loaded with maps and geodemographic data, queries and tabs that let you analyse your own data right out of the box, and with free online training and an exceptional low price, it is the solution of choice for market analysts. Of course, you can still add more datasets and different maps to GeoXploit to tailor the analysis exactly to your needs.
